The SandBox Swim Co. boutique is an urban and stimulating environment located amongst Madison, Wisconsin’s popular downtown area near Camp Randall Stadium. This area of town is filled with tons of life and energy, ranging from young college students to matured business professionals. The new boutique space will be full of men’s swimwear products that will be eye catching and filled with color and pattern. Composed of handsome fixtures and selections, the space will appeal to the targeted male customer. With a space for the boutique selected, the designer will create a space that is salubrious and tenacious that will introduce a new type of market to the downtown Madison neighborhood. To represent the Madison area, the Interior Designer will incorporate elements that are familiar to the area and give them new purpose. Blending all these elements together and giving them new purpose, these components will be seen as decoration, furniture, and structure throughout the space.